Matthew CY WU is a Hong Kong / New York - educated interior designer based in Hong Kong. On top of being an interior designer, he has gained valuable experience in art direction, furniture design and visual merchandising design in some leading Hong Kong and multi-national companies. He started his own design consultancy firm in 2003 and has since been specializing in the fashion retail design field. He incorporates knowledge and experience of Visual Merchandising into store design, and his work delivers clear and material results in boosting sales and brand appeal.